AI and the Creative & Marketing Industry: What’s at Risk and What’s Safe?
Artificial Intelligence is reshaping the world of work — and the creative and marketing sectors are no exception. A recent report highlighted 40 jobs most at risk from AI and 40 it can’t touch. While some roles face automation, others remain deeply human.
At Talent Search, we specialise in connecting creative and marketing professionals with the right opportunities. Understanding how AI impacts our industry is crucial for both job seekers and employers.
Jobs Most at Risk from AI
According to the report, AI can perform a significant portion of tasks in certain roles:
Historians: AI can complete at least 90% of their work.
Coders: AI can handle at least 90% of their tasks.
Salespeople: AI can manage 80% of their responsibilities.
Journalists: AI can perform 80% of their duties.
DJs and Data Scientists: AI can take over 75% of their tasks.
In the creative and marketing fields, roles like customer service assistants (72%), financial advisers (69%), and product promoters (62%) are also highly exposed to automation.
Jobs AI Can’t Touch
Despite AI's capabilities, some roles require human creativity, emotional intelligence, and complex decision-making:
Creative Directors: Lead and inspire teams, making strategic decisions that AI cannot replicate.
Brand Strategists: Develop unique brand identities and strategies that resonate with human emotions.
Content Creators: Produce original content that reflects cultural nuances and creativity.
Marketing Managers: Oversee campaigns, adapt strategies, and engage with audiences in ways AI cannot.
These roles involve complex problem-solving, emotional intelligence, and a deep understanding of human behaviour—areas where AI currently falls short.
Navigating the AI Landscape in Creative & Marketing
For professionals in the creative and marketing sectors, adapting to AI involves:
Embracing AI Tools: Utilise AI for repetitive tasks to focus on creative and strategic aspects.
Continuous Learning: Stay updated with AI advancements and how they impact your role.
Fostering Creativity: Engage in creative thinking and problem-solving that AI cannot replicate.
At Talent Search, we are committed to helping you navigate these changes. Whether you're seeking new opportunities or looking to adapt your skills, we're here to support you.
Let’s Talk
If you're curious about how AI might affect your career or how to position yourself in this evolving landscape, reach out to us. We offer personalised advice and guidance to help you thrive in the creative and marketing industries.
