Some interesting facts about Content Marketing
- Different channels serve B2B and B2C marketers differently, and opinions of the effectiveness of specific content marketing tactics vary widely between B2B and B2C.
- Lead generation (85%) and sales (84%) will be the most important goals for B2B content marketers over the next 12 months.
- B2B social is dominated by LinkedIn (33%) and Facebook (31%), with Twitter a distant third (16%). B2C social is utterly dominated by Facebook (68%).
- LinkedIn Sponsored Updates can generate up to 400% more leads.
- Tech B2B buyers prefer whitepapers (98%), case studies (66%) and technology guides (37%).
- 85% of B2B content creators say their priorities are thought leadership and brand building.
- B2C is about feeling safe, secure and informed; B2B is about respecting insights or knowledge.
- B2B businesses are far more likely to favour blogging (78%) than B2C businesses (6%).
- 76% of B2B marketers will produce more content than in recent years; 19% of B2B marketers will produce the same amount of content; only 2% of B2B marketers will produce less content.