CRM Executive
£27-30k
Hampshire
Job Description
My client is a vibrant consumer-focussed start up with a fantastic track record and ambitious plans. They are looking for a brand new CRM Executive to plan and deliver data-driven marketing, retention and lifecycle initiatives that keeps customers supported
With access to in-depth customer data and insights, you'll be mapping customer journeys and creating highly targeted, personalised email campaigns. You’ll also be responsible for coordinating seasonal newsletter-style emails at key moments in the year. You’ll work across teams to ensure campaigns are insight-led, well-timed and relevant to each individual recipient using a leading cross-channel automation tool
Your role will involve:
Designing and planning customer journeys to support onboarding, programme continuation and long-term retention grounded in customer insights
Writing, briefing and optimising personalised, triggered email content tailored to customer needs and lifecycle stage
Using behavioural and engagement data to identify messaging opportunities and influence campaign direction
Supporting the rollout of loyalty, rewards and engagement initiative and the role CRM plays in each
Regularly reviewing performance and recommending improvements across journeys and email flows
You will be the ideal candidate due to your:
2–3+ years’ experience in a CRM, retention or lifecycle marketing role, ideally in a digital-first business
High attention to detail and a strong appreciation of good design principles, ensuring all campaigns are visually effective and brand-aligned
Familiarity with testing frameworks such as A/B testing and multivariate testing
Hands-on experience with CRM platforms (e.g., Klaviyo, HubSpot, Adobe, Iterable, DotDigital etc) and customer journey tools
Strong writing skills, with the ability to create engaging, relevant and effective email content
Proven ability to work with data to inform strategy and improve performance
A proactive, idea-driven mindset with a focus on results and continuous improvement
Strong project management skills and cross-functional collaboration experience
Ideally experience supporting loyalty, rewards or referral programme development
Comfortable reviewing creative work and collaborating with content and development teams
Would you like to have the opportunity to use a rich dataset to inform and evolve your strategies while working with a passionate and dynamic team in a high-growth environment? If so, then please apply now!
Job reference: VR/10478
Disclaimer
Please ensure that your contact details, including email address, are on your CV.
If you have not heard from us within five working days of application, please assume that you have not been successful. We will keep your details on file. Should a suitable position come up we will contact you.
