Interviews Are a Two-Way Street: Why Employers Need to Ask Better Questions
We speak to many brilliant candidates who come out of interviews feeling flat — not because they didn't perform well, but because they didn’t get the chance to really show what they could bring to the role.
Too often, interviews turn into a one-way download: employers talking at candidates about the company, the role, and what’s expected, without leaving much space for candidates to shine.
Let’s flip that script.
Ask Open Questions — Not Just Give Information
Yes, it’s important to explain the role and what you’re looking for. But don’t forget to ask candidates open-ended questions that give them the opportunity to connect their experience with your needs.
Instead of:
"Have you worked in an agency before?"
Try:
"Tell me about your experience working in fast-paced creative environments."
Don’t Presume – Be Curious
Assuming too much based on a CV or previous job title can be risky. You might overlook someone’s true potential by not digging deeper.
Try:
"What kinds of projects have brought out your best work?"
"How do you typically approach creative problem-solving?"
These questions encourage thoughtful responses — and often uncover skills or strengths that aren’t obvious on paper.
Give Them Space to Shine
A candidate has likely spent hours researching your company, preparing examples, and practising their answers. If they leave feeling they weren’t asked anything meaningful, that effort goes unseen — and you might miss out on a gem.
Allow pauses, give time for reflection, and ask follow-ups that go beyond the basics.
Try:
"What attracted you to our company in particular?"
"How would you see this role fitting into your longer-term career goals?"
Show the Human Side of Your Business
Interviews are a chance for candidates to get a feel for your company culture. Make sure you're not just assessing them — give them a reason to want to work with you.
Share:
What you personally enjoy about working at the company
What the team culture is like
What kind of people tend to thrive in your organisation
A good interview should feel like a genuine conversation, not a test. The more space you give candidates to speak openly, the more you’ll learn — and the more likely you are to make a great hire.
Need help refining your interview process or finding the right talent? That’s exactly what we’re here for. Let’s talk.
